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Customer Relationship Management Software (CRM Software)

What is a Customer Relationship Management Software?

A CRM software is a software that covers a broad set of applications and software to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships.


Why does a business need a CRM software:

Customers are the biggest asset for any organization.

An organization which doesn’t take care of its customers is bound to become extinct in this customer focused business scenario.

Though a Customer Relationship Management Software is a software and has large amounts of technicalicaties involved, it’s a mistake to think of it as tool. A CRM Software is more of a solution to a necessity businesses can’t afford to ignore.

In order to harness the compelte potential of it’s client base, an organization needs to collect, group and analyze huge chunks of customer data. This is where our CRM solutions can help.

Business Statistics of Sales people

• 48% of sales people never follow up with a prospect

• 25% of sales people make a second contact and stop

• 12% of sales people make Three contacts and stop

• Only 10% of sales people make more than Three Contacts Sales Follow up Statistics

• 2% of sales are made on the First Contact

• 3% of sales are made on the Second Contact

• 5% of sales are made on the Third Contact

• 10% of sales are made on the Fourth Contact

• 80% of sales are made on the Fifth to Twelfth Contact

• 80% of potential businesses are lost without trace simply due to lack of follow-up

• It takes at least 5 continuous follow up efforts after the initial sales contact, before a customer says yes.

• The average salesperson only makes 2 attempts to reach a prospect

• Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.


How we can help?

Digisoft provides best-in-class CRM solutions that bring together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively.

We provide tailor-made, customized CRM applications to meet your businesses’ specific needs. We make use of the best technologies in line with your business requirements and strategies.


Our CRM solutions help you:

• Analyze, manipulate collected data and make informed business decisions that contribute to business success.

• Accurately identify your customers’ needs & how you can meet those needs.

• Frame strategies to increase customer satisfaction and & hence your overall revenue & productivity.

• Keep a track of allinteractions that happened with the customersbefore & after the sale took place.

• Retain your existing customers’ support & increased loyalty.