Benefits of chatbot?
Chatbots are being made to ease the pain that the industries are facing today. The purpose of chat bots is to support and scale business teams in their relations with customers.
Chatbots may sound like a futuristic notion, but according to Global Web Index statistics, it is said that 75% of internet users are adopting one or more messenger platforms. Although research shows us that each user makes use of an average of 24 apps a month, wherein 80% of the time would be in just 5 apps. This means you can hardly shoot ahead with an app, but you still have high chances to integrate your chatbot with one of these platforms
Now lets go through some of the benefits that chatbots provide
Available 24*7:
I’m sure most of you have experienced listening to the boring music playing while you’re kept on hold by a customer care agent. On an average people spend 7 minutes until they are assigned to an agent. Gone are the days of waiting for the next available operative. Bots are replacing live chat and other forms of contact such as emails and phone calls.
Since chat bots are basically virtual robots they never get tired and continue to obey your command. They will continue to operate every day throughout the year without requiring to take a break. This improves your customer satisfaction and helps you rank highly in your sector.
Handling Customers:
We humans are restricted to the number of things we can do at the same time. A study suggests that humans can only concentrate on 3–4 things at the same time. If it goes beyond that you are bound to meet errors.
Chatbots on the other hand can simultaneously have conversations with thousands of people. No matter what time of the day it is or how many people are contacting you, every single one of them will be answered instantly. Companies like Taco Bell and Domino’s are already using chatbots to arrange delivery of parcels.
Helps you Save Money:
If you are a business owner you are bound have a lot of employees who need to be paid for the work they do. And these expenses just keep adding up as business grows. Chatbots are a one time investment which helps businesses reduce down on staff required.
You could integrate a customer support chatbot in your business to cater to simple queries of customers and pass on only the complex queries to customer support agents.
Provides 100% satisfaction to customers:
Humans react to others based on their mood and emotions. If a agent is having a good attitude or is in good mood he will most probably talk to customers in a good way. In contrary to this the customer will not be satisfied.
hereas chatbots are bound by some rules and obey them as long as they’re programmed to. They always treat a customer in the most polite and perfect way no matter how rough the person is. Also, in the travel and hospitality industry where travelers do not speak the same language, a bot can be trained to communicate in the language of the traveler.
Automation of repetitive work:
Lets be honest, no one likes doing the same work again and again over brief period of time. In the case of humans, such tasks are prone to errors. Chatbots now help automate tasks which are to be done frequently and at the right time.
Also, now there are numerous slack bots which automate repetitive tasks. This helps people save time and increase productivity. For example, there are new items bought from your eCommerce site or there is a bug reported then it sends a short summary to a slack channel.
Personal Assistant:
People could use Bots as a fashion advisor for clothing recommendations, or ask trading tips from a finance bot, suggest places to visit from a travel bot and so forth. This would help the users get a more personal touch from the chatbot. Also, the chatbot will remember all your choices and provide you with relevant choices the next time you visit it.
Customer Engagement
- Clearance Sale : Notify users about on-going clearance sale of products relevant to the users at their nearest outlets.
- Product Finder : Enable consultative selling without the need of a call center
- It offer Notification : Notify users about offers, product launches on products/ services they’ve shown interest in, and products that’s back in stock
Mobile-ready and immediate availability:
Along with a web presence, it has also become increasingly important for brands to have a mobile presence - mobile apps, mobile-optimized websites. Considering how chat has been around on the mobile for ages, most chatbot implementations don’t need you to work on tweaking their UI, they are ready to implement and so available to your customers immediately
You might argue that you have an app for that. Having an app for your brand is great, but having users discover that app, download it and use it to stay engaged is not an easy deal. Instead, implementing a chatbot - which works on the mobile browser or a messaging-app which the user regularly uses - makes it all the more reason for a customer to be engaged with the brand
It can drive sales
Chatbots can be intelligent. Depending on a user’s preferences or purchases, it can send products to customers which are more likely to convert into sales. Or it can send coupons to users for in-store purchases/discounts. Bots can also be used to link the user to your mCommerce site/app so they can buy the product directly from the convenience of their phones
Sell Intelligently
- Product Recommendations : Push proactive recommendations to users based on their preferences and search and order history.
- Enable order booking over chat.
Minimal cost - Maximum return
The best part about bots is they are cheap. Chatbot provide the necessary infrastructure and APIs for creating these bots. They require minimal maintenance and since it is automated, there is no labor-intensive work that goes in there.
Customer Service
- Track Order : Keep users up to date with order status. Schedule or reschedule delivery to a provided address or request to pick it up at any other Best Buy outlet.
- Stock outs : Notify users when desired product is available and place order over a chat.
- Returns and Replacements : No waiting time to reach customer care. Customers can instantly place request to replace or return an order.
- Seek Reviews : Reach out to users to seek reviews on the products recently bought
Gift Recommendations
- Recommend relevant gifting options to users, accessing calendar events and understanding the likes and style of beneficiary.
- Opportunity to upsell gift cards for the users for every occasion.